This is a TVC developed by Ogilvy&Mather Vietnam for Asia Injury Prevention Foundation – non-profit organization working towards reducing the number of traffic fatalities in developing Asian countries, starting in Vietnam.

The 1954 15-page supplement to the 1948 Manual on Uniform Traffic Control Devices (MUTCD) included 47 revisions and a brief description of each. The 1954 manual represented the shift from using mainly regulatory and warning signs on interstate highways to including guide signs.

These images seen from the surveillance cameras show a very common situation with our overpopulated highways. It is normal for us to see dogs run over. In the video, we can see this dog fighting for his life because he was run over by the vehicle.