Unusual places for creativity
Tangled phone lines are a common sight on the streets of Bangkok; To promote P&G’s line of Rejoice conditioners, a large green comb was placed on the telephone lines, reading: „Tangles? Switch to Rejoice Conditioners.”
Creative ads placed in unusual places
Tangled phone lines are a common sight on the streets of Bangkok; Procter & Gamble decided to take advantage of how they resembled long strands of tangled hair. To promote P&G’s line of Rejoice conditioners, a large green comb was placed on the telephone lines, reading: