What impresses you? As the message says: It’s not the technology, it’s what you do with it. People doing amazing things: a phone charger powered by a hamster, turning a device into something that can help diagnose fatal diseases in remote areas. Some of the projects out there that have been discovered. And all of these because of the brilliant N8.

W+K agency, the Amsterdam office, since November 2008 when they covered all those sheeps with LEDs for Sheep LED ad spot, is coming with a new one. Honda’s new ad features pixels made of car headlights! 60″ TV spot ‘Let It Shine’ for Honda Insight. Is meant to reinforce Honda’s position as a leader in automotive hybrid technology. See in the same movie the making off first and at the end the Honda ad.