The first thing to recognize is that the sun is an extremely bright source of light – much brighter than the moon. The second thing to recognize is that the atoms of nitrogen and oxygen in the atmosphere have an effect on the sunlight that passes through them.

Studies have shown most colors have more positive than negative associations, and even when a color has negative association, it is normally only when used in a particular context. Black is often seen as the ‘color’ of death in Western culture. This is likely because when things die the rotting flesh will turn black, and it is also the color of wood after fire has completely consumed it.

The color purple (or, more accurately, lavender) became popularized as a symbol for pride in the late 1960s – a frequent post-Stonewall catchword for the gay community was „Purple Power”.