W+K agency, the Amsterdam office, since November 2008 when they covered all those sheeps with LEDs for Sheep LED ad spot, is coming with a new one. Honda’s new ad features pixels made of car headlights! 60″ TV spot ‘Let It Shine’ for Honda Insight. Is meant to reinforce Honda’s position as a leader in automotive hybrid technology. See in the same movie the making off first and at the end the Honda ad.
‘Let It Shine’ – created by Zach Watkins, Craig Melchiano and Mark Sloan and directed by Jeff Kling, John Norman and Sue Anderson.