A new Honda ad

Lucia Reich - categorie articol: For my friends abroad

W+K agency, the Amsterdam office, since November 2008 when they covered all those sheeps with LEDs for Sheep LED ad spot, is coming with a new one. Honda’s new ad features pixels made of car headlights! 60″ TV spot ‘Let It Shine’ for Honda Insight. Is meant to reinforce Honda’s position as a leader in automotive hybrid technology. See in the same movie the making off first and at the end the Honda ad.


‘Let It Shine’ – created by Zach Watkins, Craig Melchiano and Mark Sloan and directed by Jeff Kling, John Norman and Sue Anderson.

Bookmark and Share

Red eyes, gone in 60 Seconds!

Lucia Reich - categorie articol: For my friends abroad

Motorcycle riders in Jakarta, Indonesia, suffer from eye irritation caused by pollution on the road, so when Visine wants to advertise its product, a clever ad agency “modded” a red light that has a 60 seconds countdown timer, to show how fast the eye drop works!

Bookmark and Share

Se poate si-asa: neandurator de ieftin

Lucia Reich - categorie articol: Creative

In filmul de mai jos aveti un clip publicitar pentru un magazin german de produse electronice – Saturn. In esenta este vorba despre evolutia tehnologiei, iar in cateva cuvinte traducerea textului este … selectia a fost grea, dar acum este aici. Cea mai buna tehnologie din toate timpurile. Saturn: Neandurator de ieftin.

Bookmark and Share

Different meaning if we turn things upside down

Lucia Reich - categorie articol: For my friends abroad

This is a campaign by Lopez Murphy for president of Argentina. Beautiful, but is it the truth? The soundtrack is from the movie “Le Fabuleux Destin D’Amelie Poulin”.

Bookmark and Share

At Super Bowl, NBC banned a Vegan’s ad

Lucia Reich - categorie articol: For my friends abroad

So it was the opening of Super Bowl. The PETA ad was banned by NBC, but in Arizona the game was … out of gear for 10 seconds by a frame from an hot XXX adult movie! Come on guys, it’s not fair! The Vegan’s ad is nunnery compared with those 10 seconds. Continuare…

Bookmark and Share

Absolut de neinteles

Lucia Reich - categorie articol: Curiozitati

Facem si noi din cand in cand cate un lucru cu adevarat bun, ne lauda strainii pentru chestii de creativitate, de inteligenta (nu pentru nimicuri), iar noi avem un comportament cel putin de neinteles: ne retragem la loc in carapace, stergem orice urma a creatiei noastre si ne prefacem ca nu s-a intamplat.
Am gasit pe un site american, cateva randuri absolut elogioase despre o campanie sociala semnata Romanian Traffic Police, datate 27 Septembrie 2006. Este vorba despre 3 afise parodie care au ca numitor comun incompatibilitatea dintre alcool si sofat. Le-am cautat (crezand ca din cauza ignorantei proprii nu am auzit de campanie la momentul potrivit) si nu am gasit decat cateva randuri intr-un singur ziar, intr-un articol dedicat publicitatii. Voi le-ati vazut pana acum? Continuare…

Bookmark and Share

Best “singles” ad

Lucia Reich - categorie articol: For my friends abroad

SINGLE black female seeks male companionship, ethnicity unimportant. I’m a very good girl who LOVES to play. I love long walks in the woods, riding in your pickup truck, hunting, camping and fishing trips, cozy winter nights lying by the fire. Candlelight dinners will have me eating out of your hand. I’ll be at the front door when you get home from work, wearing only what nature gave me. Call (404) 875-6420 and ask for Daisy, I’ll be waiting … Continuare…

Bookmark and Share

Perfect Pictures for Imperfect World

Lucia Reich - categorie articol: For my friends abroad

This short ad might be tough in the first look, but actually is a very touchy advertisement clip by FotoPRIX, a digital photography printing service. Continuare…

Bookmark and Share